Jonah, award winning Portuguese Water Dog (PWD)
| Audience |
Issues |
Approach |
| President Obama's choice of a PDW fulfilling his promise of a family dog has shined the light on PDW. Potential
dog owners who are allergic to dog dander now know that PWD is their perfect choice. |
Searching for a pet (dog) if you are allergic to dander. Interested in size of dog, cost, personality. |
Describe how this breed has no dander, the plus side to PWD. Describe disposition,
special needs. Audience is well educated, family with chidren or
single person, medium-to-high income, will have access to computer,
internet, wifi and will be computer saavy. Have contact pag for breeding
information. |
| Audience |
Issues |
Approach |
| Searching the internet for sire to breed PWD bitch to produce a winning litter for potential showing. |
Cost, lineage, location, awards, cerificates, health |
Describe Jonah lineage with photos, have certificates, awards, health documents, (all printable PDF's), photos of previous litters and winners from those litters. Have contact page. Provide links to shows, breeders, trainers. |
| Audience |
Issues |
Approach |
| Person who owns a PWD and wants information about showing them |
Someone looking into if their PDW qualifies to be in competitions, the cost, the requirements |
List breeders, trainers, calendar of shows and locations. Have contact information. List and calendars of shows. |
| Audience |
Issues |
Approach |
| PWD owner, a friend, a competitor, a fan of Jonah |
Keeping up with competition, general searching for PDW, or searching for Jonah by registered name or litters sired by Johah and their registered names. |
Must have Jonah's registered name in a data for search engines. Include litters registered names. Audience is college educated, owns computers and are computer saavy, mid-high income, site will sophisticated, information, certificates and contact page. |
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